WATCH: Patrick Dempsey in Fifth Third’s SU2C #howifight Campaign
After losing his mother to ovarian cancer last year, Patrick decided to become a highly visible advocate for those who are fighting cancer.
This first video is the ad for the #howifight campaign, which showcases the many ways that people can fight cancer. The second is a behind-the-scenes interview with the actor, who gives more details about the promotion.
For this promotion, Fifth Third Bank allows new bank customers to help fight cancer by giving customers $150 and then giving $150 to SU2C when customers open a new Essential Checking Account with direct deposit and make three online bill payments.
Fifth Third also will donate $1 to SU2C when people share eligible posts using the #howifight hashtag on Twitter, Facebook, Instagram and Vine, up to $100,000 during the campaign (which runs through October 17).
Whether you’re participating on social media or opening up an account, learn how you can be a part of the campaign when you visit howifight.53.com.