WATCH: The Weeknd Can’t Feel His Face, Buried Alive in New ‘Tell Your Friends’ Music Video
…But he loves it!
The singer is the quintessence of that emo kid obsessed with birds, whom we first feared, but then slowly began to embrace upon realizing that somewhere behind his hazy, glazed eyes lies a path to a soul where true love conquers substance abuse and “living a life so trill”.
He buries himself alive, but celebrates eternal existence with a little jig that looks something like this.
Tesfaye also performs a hit-and-run on Conan O’Brien’s ominous ponytailed twin whose Apple Watch told him to take a walk at the most inopportune time.
Beauty Behind the Madness will be released in its entirety on Friday, Aug. 28. Watch “Tell Your Friends” in the video featured at the top of the page!
Images  via YouTube, courtesy of The Weeknd XO, Inc