WATCH: The Weeknd Can’t Feel His Face, Buried Alive in New ‘Tell Your Friends’ Music Video

WATCH: The Weeknd Debuts New Track, 'Mood Music Part 2'
Summer is for premiering hot new music on a private island.

…But he loves it!

Abel Tesfaye, a.k.a. The Weeknd, released a new music video for “Tell Your Friends”, the single produced by Kanye West off of his upcoming album Beauty Behind the Madness. 

The singer is the quintessence of that emo kid obsessed with birds, whom we first feared, but then slowly began to embrace upon realizing that somewhere behind his hazy, glazed eyes lies a path to a soul where true love conquers substance abuse and “living a life so trill”.

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CREDIT: The Weeknd XO, Inc

He buries himself alive, but celebrates eternal existence with a little jig that looks something like this.

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CREDIT: The Weeknd XO, Inc

Tesfaye also performs a hit-and-run on Conan O’Brien’s ominous ponytailed twin whose Apple Watch told him to take a walk at the most inopportune time.

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CREDIT: The Weeknd XO, Inc

Beauty Behind the Madness will be released in its entirety on Friday, Aug. 28. Watch “Tell Your Friends” in the video featured at the top of the page!

Images [4] via YouTube, courtesy of The Weeknd XO, Inc