WATCH: Anti-Fur Protestors Interrupt Rihanna’s ‘RiRi’ Perfume Launch

Things get hairy when fur is involved.

The launch of Rihanna’s signature fragrance, RiRi, came to a halt when anti-fur protesters invaded Macy’s in Brooklyn with graphic signs that read “Who Died For Your Coat?” and “Skinned Alive” while chanting, “Shame on Rihanna”.

Security stepped in to take away the signs and escort the protestors from the department store.

Rihanna was previously a target of PETA back in 2012 for wearing snake-skin boots.

Watch the protestors crash Rihanna’s perfume launch in the video featured above.

Tags: PETA, Rihanna, RiRi