Kylie Jenner Doesn’t Think It’s ‘That Big of a Deal’ to Charge You $35 Per Year for Her App
Though access to her newly-launched mobile app will cost you more than a digital subscription to Vogue, Kylie Jenner thinks it’s totally fair to charge you an insane amount of money just to get a glimpse into her life (or as she puts it, “lyfe”).
The lifestyle app, which hosts fashion information to her outfits as well as a “radio” station of her favorite songs, is currently costing users $2.99 per month after a free seven-day trial period. In total, access to the app will be roughly $35 a year.
According to Kylie, it’s worth every penny — even if some fans are already accusing the 18-year-old of essentially charging them to see ads.
“I [put] so much time in to it,” Kylie, 18, explains to Entertainment Tonight about why there’s a monthly fee. “And it’s stuff that I would never choose to share in a million years, but deep down I want my true fans to know, like all my personal stuff and tricks, stuff that I would never share on Instagram.”
She continues, “So, if they want to know real personal stuff that makes me a little uncomfortable to share, then I don’t think it’s that big of a deal.”
Kylie’s mom, Kris Jenner, also defends the business model, telling the publication, “For less than a cup of coffee, fans can get exclusive, original content that they won’t get anywhere else about fashion, beauty, health, parenting.”
According to one reviewer on ONTD, Kylie’s app currently only has three sections, one of which consists of “Kylie’s paparazzi pictures you’ve already seen a 1000 times for free, paired with links to purchase the clothes Kylie was wearing.”
“In the 10 minutes of using this app, I’ve already gone through all of the ‘content,'” the user writes. “I could not believe that a subscription based service like this can offer so little, but that was indeed all there was to the app.”
So basically, “real personal stuff” for Kylie means trying to get you to pay for an app that tries to sell you even more things. Have fun with that.