Justin Bieber Reveals ‘Purpose’ Album Cover Art, Removed From Belly Button

More symbology, less lint.

With five weeks left to its release, Justin Bieber revealed the cover art of his forthcoming album on social media in a big way. The artist unveiled the Purpose artwork piece-by-piece in a large grid on Instagram on Friday, Oct. 9.

CREDIT: Instagram, Justin Bieber

Billboard reports that the cover features art by Retna, a Los Angeles graffiti artist.

Bieber recently teased his album’s title with a photo of his new belly button tattoo, also on Instagram.


A photo posted by Justin Bieber (@justinbieber) on

In sum, J-Bieb is really good at looking down—but who can blame him after knowing what we know now?