WATCH: Kendall Jenner Brings Her Balmain Army Underground in H&M Campaign
How low can you go?
Among the ranks of her army is Olivier Rousteing, Balmain’s creative director. He describes the vibe of the shoot as “techno couture” in an interview with Yahoo! Style. “Pop culture and Michael Jackson was also on my mind,” he says. “Like the idea of the metro in the Michael Jackson ‘Bad’ video.”
Rousting deems the Balmain army as the squad (sorry Taylor Swift) and gushes over Jenner, his new muse. “For me she is the new Naomi [Campbell], Claudia [Schiffer], Cindy [Crawford],” he says. “You know the type of models where people want to be her.”
“Finally we go back to top models and are making dream girls.”
Jenner has proved herself as a transcontinental runway staple, headlining the airline-themed Chanel production at Paris Fashion Week.
Watch the behind-the-scenes video featured at the top of the page and read more from Olivier Rousting’s interview with Yahoo! Style here. The Balmain x H&M collaboration hits stores on November 5.