Adele’s ‘Hello’ Is Smashing Records All Over the Damn Place (Sorry, Taylor Swift!)

The Music Event of the Year
Why we need '25' now more than ever.

Not to be that guy, the one who yells, “Called it!,” but… Called it! Adele’s comeback single, “Hello,” has been out for just three days, and already it is shaping up to be the biggest hit of the year.

UPDATE: “Hello” has already surpassed 750,000 digital downloads, meaning it will, officially, break the first-week sales record set by Flo Rida’s “Right Round” in 2009. Having sold 400,000 copies on Friday alone, “Hello” also broke the first-day sales record. Lastly, another record broken: “Hello” was also streamed 2.3 million times on its first day of release. Literally slay.

First: Let’s talk streams. The “Hello” video was viewed 27 million times in its first 24 hours on the web, beating by seven million views Taylor Swift’s “Bad Blood,” which had held the Vevo record since May. As of this writing, “Hello” has nearly 71 million views. (Adele did this without a social media campaign that involved every famous model and B-list actress teasing her brief appearance via a “character poster,” making it even more impressive.)

And Adele isn’t just killing it in the streaming department. Billboard reports that “Hello” sold roughly 450,000 copies in its first two days and is on track to break the U.S. digital sales record, currently held by Flo Rida’s 2009 hit, “Right Round.” (“Right Round” sold 636,000 copies its first week of release in February of 2009. Adele’s previous best sales week for a single — “Rolling in the Deep” moved 353,000 copies in a seven-day period — occurred in May of 2011.)

With all of this — which does not even factor in Spotify or Apple Music streaming or radio plays — “Hello” seems like a lock to debut atop the Billboard Hot 100 next week. If that happens, it will become Adele’s fourth No. 1 single and only the 24th song to ever debut in the top spot.

And then there’s 25, the album we all breathlessly await. Preorders for Adele’s third album have reportedly already topped 100,000. Yes, that means that within three days, 25, which is not even out until Nov. 20, has already outsold new releases from much-hyped pop princesses Selena Gomez (who debuted at No. 1) and Demi Lovato (who debuted at No. 2). Both Justin Bieber and One Direction are releasing new albums on Nov. 13, a week before 25 hits, so whoever scores the top spot that week better enjoy it, for their triumph will be short-lived. Some industry prognosticators are predicting 25’s first week numbers will best those of Britney SpearsOops!… I Did It Again which sold 1.3 million copies its first week on shelves and still, to this day, holds the record for the biggest debut week sales for a female artist.

Further information about “Hello”‘s unprecedented slayage will come to light later this week when final numbers are tallied and released, but until then know that Adele’s return is as big as expected, maybe bigger.

In other Adele news, Xavier Dolan, the director of the “Hello” video, recently explained why they used flip phones in the sepia-tinted (and already iconic) clip:

“But the real explanation is that I never like filming modern phones or cars. They’re so implanted in our lives that when you see them in movies you’re reminded you’re in reality. If you see an iPhone or a Toyota in a movie, they’re anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like I’m making a commercial.”

So that’s that sorted.

Watch “Hello” again below, because you know you want to.

[Billboard]

[LA Times]