Well, well, well… Look what Adele dragged in. (Spoiler: it’s her fourth No. 1 single.)
To the surprise of absolutely no one — and to, surely, the dismay of Justin Bieber and Drake — Adele’s “Hello,” the first single taken from her upcoming and sure-to-be-massive 25, will debut atop the Billboard Hot 100.
Debuting at No. 1 is, in and of itself, an impressive feat, of course. It is only the 24th song to do so in the history of that chart. (Bieber’s “What Do You Mean?” was the last song to accomplish it, all the way back in August of this year.) But what makes “Hello”‘s staggering debut even more impressive is that it shattered nearly every possible record on its way to the chart’s summit. Let’s break this down a little:
- “Hello” sold 1,112,000 copies, thus making it the first song to sell a million digital downloads in just seven days.
- With this, it obliterates the record held by Flo Rida‘s “Right Round” since 2009. (“Right Round” sold 636,000 digital copies its first week in February of that year.)
- The song was streamed 20.4 million times via on-demand subscription services like Spotify and Apple Music. This more-than-doubled the numbers of Bieber’s “What Do U Mean?,” which had held the record with 10.1 million streams. (Obviously, “Hello” also debuts at No. 1 on the Streaming chart and is Adele’s first No. 1 there.)
- In total, counting all services from YouTube to Spotify, “Hello” was streamed 61.6 million times its first full week of release. And those are just the U.S. numbers. (Billboard does not factor in streams from other countries.)
- As previously mentioned, “Hello” also broke the records for most downloads in one day, most Vevo streams in one day, and fastest music video to reach 100 million views.
- “Hello” already has an audience of 73 million on radio.
- “Hello” is the reason your favorite is calling his/her label in tears asking what the f*** they’re gonna do.
Both “Hello” and 25 are still perched atop the iTunes charts, and predictions for the album’s first week on shelves are awesomely massive. I’ve said it before, and I’ve said it again: every other pop star better take cover, because there is no stopping Adele this holiday season.