Scooter Braun Feared Justin Bieber “Could Die”
Things could have been way worse for Justin Bieber than any of us could have imagined.
2013 was a rough year for Bieber. That year, the singer began his downward spiral of out of control behavior culminating in his January 2014 DUI arrest. While many people believed his behavior was the result of a teenager with too much money and power, Bieber’s long time manager Scooter Braun insists it goes much deeper.
“The outsiders don’t really know what was happening. It was far worse than people realize,” Braun told the New York Times. “And when he is ready, he will tell what he was going through. But it’s a hard thing to watch someone you care and genuinely love go through that. I’m really, really happy that’s over.”
Braun goes on to say that Bieber was going in such a wrong direction, at one point the manager began preparing for the worst. “As I started to see it going in the wrong direction, I started to prepare,” Brain said. “I put deals in place where he was protected for the long run. And I started to prepare my company to scale, because I was not going to let him work. [After 2013’s Journals] he wanted to tour, and I honestly at that time felt, if he toured, he could die….”
“I was trying to do that job for a year and a half, and I failed every single day. It wasn’t until something happened that it clicked for [Bieber]. He made the conscious decision as a young man: ‘I need to make a change in my own life.’”