Gina Rodriguez Is Starting a Movement in Response to ‘Oscar Talk and Lack of Diversity’

Literal best friend and Queen Gina Rodriguez is starting her own movement in response to the never-ending, and completely necessary, conversation about diversity in Hollywood especially now in light of the unwelcome second annual #OscarsSoWhite.

Any call to action is overwhelmingly exciting to hear, given the fact that conversing about these issues is just part of the solution and push for greater diversity; acting on beliefs, and moving towards change through some sort of endeavor is another super essential component. And the Jane the Virgin actress understands just that, which is why she’s implementing a campaign called #MovementMondays.

She explained on Instagram:

With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a tv show soar to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos In blockbuster films, as leads in tv shows Etc. My solution is this, support is needed.

The 31-year-old goes on to write that Latinos need more support and greater representation, and explains why:

Right now there isn’t one Latino that can Greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don’t believe we can make their money back. I am told time and time again “Latinos dont watch Latino Movies. Latinos don’t support each other” and sadly that is true. I’m not saying go and see a movie you don’t like to blind support, im saying if you want to see us represented on film and tv, if you want to see Latinos nominated for Oscars, we NEED to support one another. The industry sees money, the excuse can’t just be racism. We can make a difference in a very powerful way if we unite our support as one Latino community.

With yesterday being #MovementMonday’s debut, Rodriguez chose to profile actor Oscar Isaac, of Star Wars: Episode VII and Ex Machina fame (he also recently won the Golden Globe Award for Best Actor – Miniseries or Television Film for his role in HBO’s Show Me a Hero). Rodriguez commented:

This is Oscar Isaac. He is a Guatemalan American actor. This is a picture from Ex Machina directed by Alex Garland and was released this past year…

Oscar Isaac, in my opinion had an Oscar worthy performance in this film. Let’s start making noise with where it matters most, where we put our dollars. Go support these films, watch these shows (mine is on tonight by the way, shameless promotion feel free to watch on the CW) and we can take making a change into our own hands.

A photo posted by Gina Rodriguez (@hereisgina) on

And so, every Monday she’ll highlight a Latino artist to encourage support through numbers:

Each Monday I will highlight a latino artist we can support. Let us use our numbers and powerful voices to prove we support one another, to prove we can make a box office hit, to prove they need to support all the various Latino cultures in the media. That can be one part of the solution, so next year we have many movies that are worthy of Oscar contention! #MovementMondays Pick any Latino currently working we can support!


For the second year in a row, all top 20 categories for this year’s Academy Awards have gone to a white actor or actress. In the wake of the nominations and #OscarsSoWhite backlash, many actors and people in Hollywood have criticized the academy. For example, Jada Pinkett Smith has announced that she’s boycotting this year’s show, director Spike Lee has announced that he won’t be attending the show, Sir Ian McKellan has reminded everyone that openly gay actors are also “disregarded” by the Academy, and Academy President Cheryl Boone Isaacs announced a new initiative to increase diversity.