Kylie Jenner Reveals New Tattoo, Announces She’s Releasing a Nail Polish Line

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Kylie Jenner is expanding her Kylie Cosmetics beauty empire.

The 18-year-old Keeping Up with the Kardashians star and Lip Kit maker is now exploring the nail polish market. As part of a collaboration with SinfulColors called King Kylie SinfulShine, Kylie is unveiling the first of three limited-edition nail collections. As we all know, Jenner’s nails are a priority in her beauty routine, as she well-documents it on social media.

A photo posted by King Kylie (@kyliejenner) on

She told WWD, “I love getting my nails done and nails in general,” adding that her “go-to style” right now is a natural, short nail. But when it comes to color, “Right now I really like the pinks,” Kylie explained, referring to the Miss Majesty and Miss Chief shades in her first SinfulColors collection.

kylie jenner beauty nail polish line sinfulshine

Her motivation for expanding into the nail polish market was her young fans. She commented, “I wanted to do something innovative and accessible to my young fans. The colors are great for all skin tones, too.” As for her inspiration? “I really don’t get my inspiration from any one place or from fashion. I just go with what I like in the moment,” she said. WWD reports:

The first release includes 20 jewel-tone shades of SinfulShines’s gel-like formula under the King Kylie logo — a persona she created and uses as her Instagram name. In-store displays will mirror the royalty theme. The colors retail for $2.99 — a dollar more than traditional SinfulColors. Two more limited-edition collections will roll out in April and then May.

$2.99 a bottle?! We’re sold. According to WWD industry sources, they estimate “Jenner could add at least $15 million at retail to SinfulColor’s coffers.” Basically meaning everything Kylie Jenner touches turns to gold.

The youngest Jenner-Kardashian also revealed a new tattoo yesterday (Feb. 11), just before she and her family appeared at Kanye West’s Yeezy Season 3 fashion show for NYFW. We have no idea what it is (a shooting star?), so please share your thoughts below:

A photo posted by King Kylie (@kyliejenner) on