These Two Simple Tricks Will Get You as Many Instagram Followers as Kendall Jenner

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It’s a lot easier than you think.

Kendall Jenner might not be the most followed person on Instagram (that title belongs to Selena Gomez), but she’s got quite an impressive fanbase, with more than 52 million followers. With that many followers, it’d be easy to assume it takes a whole team to curate Jenner’s immaculate account, but it turns out the model’s approach to social media is totally low key.

Before she spilled her secrets, she made sure to emphasize that social media isn’t “real life” and is, therefore, nothing so stress over. “It has to be organic,” she told Vogue. “It means you can’t totally plan it out.” In fact, not even her most popular picture, aka, the most liked Instagram of all time, was planned. “I was having a bad day. I wasn’t in the flow. I was like, Everyone sucks. That’s when I did my best image.”

Her second secret is even simpler: don’t post so much.  “You don’t want to do too many posts,” she insisted. “You want to leave them wanting to come back.”