Beyoncé Distracts Us from ‘B6′ by Covering ‘ELLE’ and Launching a Fitness Line

We’re on to you, Bey.

Beyoncé is turning your head away from her elusive YouTube channel that may or may not contain the bounty of her sixth studio album by flashing shiny objects at the basics.

First, she unveiled her fitness clothing collection, called Ivy Park, with a self-narrated, inspirational AF promotional video that features her daughter, Blue Ivy. In the video below, Ms. Carter explains that her connection with fitness goes back to her childhood when her father knocked on her door and told her that it was time to go running.

“I remember wanting to stop, but I would push myself to keep going,” she recalls. “He taught me discipline, and I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero.”

CREDIT: Ivy Park

Then, ELLE disclosed that Queen Bey will be the cover girl for their May issue by sharing her cover, where she dons pieces from the Ivy Park collection.

CREDIT: Paola Kudacki for 'ELLE'

Beyoncé’s issue of ELLE hits newsstands on Apr. 6, and her clothing line will be available at,, and, starting April 14. Watch her slay in the promotional video below.