2016 iHeartRadio Music Awards: Justin Bieber Appropriates Culture and Wins Big All at Once, Taylor Swift Does Not Approve
“Winner” is a relative term.
Apology master Justin Bieber got the ball rolling on the 2016 iHeartRadio Music Awards with back-to-back performances of his two Purpose crowd-pleasers, “Love Yourself” and “Company”. The pop singer was in rare “sensitive guy” form, pacing in circles with his acoustic guitar for the first song before progressing to a solo Zumba class for the second. It was typical detached Bieber, except with all-new dreadlocks that set off the political correctness alarm for spectators at home.
This isn’t the first time that the “Sorry” singer is being accused of appropriating black culture with his locks. Lest we forget the time when Hailey Baldwin made him get cornrows “like an absolute douche bag” during their paradise vacation.
— E! Online (@eonline) April 4, 2016
There are conflicting reports on Jelena state of the union. Some say that Bieber snubbed Gomez backstage en route to take photos, yet Gomez gave him a standing ovation when he was awarded Male Artist of the Year.
Watch his performance below, and launch the gallery at the top of the page to view all of the best show photos from the night at the iHeartRadio Music Awards.