Beyoncé Says It’s OK to Treat Yourself in ‘ELLE: U.K.’ Interview
Let this be sufficient evidence for you to leave the office early.
Beyoncé, guru of media silence, has spoken to ELLE U.K. for their May cover story ahead of the anticipated release of her Ivy Park fitness collection, among other projects of the B6 nature. The “Formation” artist discusses the influence that she hopes her athletic clothing collection will instill in hard-working women who deserve a mental vacation, even if it’s only for the length of a barre class.
“It’s really about changing the conversation. It’s not about perfection. It’s about purpose,” says Knowles. “We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health—take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself.”
She says that the inspiration for the collection’s name comes from a locale associated with a zen state of mind to which all women can relate.
“I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves.”
“For me, it’s the place that my drive comes from,” Knowles continues, echoing the statements in her line’s launch video. “I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”
As it turns out, even Queen Bey can crack under the pressure of being a power icon as her brand continues to expand into unmarked territories, such as athletic fashion.
“It’s exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing,” she says. “To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.”
Catch Knowles’ full interview in the May issue of ELLE U.K., on newsstands Apr. 5.