Caitlyn Jenner Unveils Mac Lipstick Shade ‘Finally Free’

#seriouslyiweariteveryday

It’s only been a few weeks since Caitlyn Jenner announced she’d partnered with Mac Cosmetics to develop her own custom shade of lipstick, and it’s already here! “Finally Free,” which Jenner gave a glimpse of just yesterday, insisting she wears it every day, is described as a “Midtone rosey nude lipstick” in a “Cremesheen” formula.

Jenner announced the lipstick’s arrival on Twitter, along with a campaign photo of her in lingerie applying the shade.


You can buy the shade, which retails for $17 online and in stores, and all proceeds go to M·A·C AIDS Fund Transgender Initiative.