Celebuzz’d Episode 008: Jaime King, #Brands, and That Time Justin Timberlake Tried to Save MySpace

If you aren’t doing the most as a celebrity, then you probably aren’t doing it right.

Have you ever looked at the official title of your favorite celebrity and wondered how they don’t have the wingspan of Michael Phelps to accommodate all of their responsibilities? Take Zendaya for instance. When you string all of her day jobs together, they hang something like, “singer-actress-dancer-model-sometimes-fashion-correspondent-philanthropist-author-mullet-slayer”.

Are you out of breath? Well, she certainly isn’t.

Zendaya’s simply playing the not-so-simple game of being an A-list celebrity in this multi-hyphenate entrepreneurial era. The New York Times calls it “the slash generation“. “While one job usually pays the bills, another gig provides a more creative outlet,” writes Sheila Marikar. “More than hobbyists, these career jugglers consider their cocktail of roles essential to their well-being and dismiss the notion that they ought to focus on one thing for the rest of their adult lives as boring and antiquated.”

Sure, celebrities have bills (looking at you, Kanye West), but the beauty lines and athleisure clothing are more so a means of expanding their brand to bridge the gap between themselves and their fans. Though we may not become Beyoncé when we wear her Ivy Park yoga pants, we radiate her boss girl essence from the top of our crown chakra all the way down to our bums that are raised in the face of the person doing downward dog pose behind us.

And so, this week on Celebuzz’d, the Celebuzz podcast, host Mia Lardiere chews over the boom in celebrity entrepreneurship with her fellow editors, Scott Baumgartner and Jelani Addams-Rosa. We break Hollywood down into bite-sized sectors, like “The Pinterest Group” (Gwyneth Paltrow, Lauren Conrad) and “The TIDAL Wave” (Rihanna, Beyoncé, Kanye West), and discuss whether celebrity consumerism is too in-your-face. We also question whether a multi-hyphenate title defeats the purpose of an “artist”.

But first, Mia talks with the lovely Jaime King, who happens to be a model-actress-producer-beauty maven-mom. King gives us the run-down on her Pull-Ups potty training method that’s based on a personality quiz, and provides her infinite wisdom on achieving your dreams.

“I don’t want to live a limited life, and I don’t want the people around me — no matter where they come from — to feel like they can’t achieve everything possible,” says King, who comes from a regular family in Omaha, Nebraska. “Nobody ever thought that I’d end up doing this here and it was just by the belief that I would, and the hard perseverance and work, and the rejection many, many, many, many, many times, and the acceptance of that.”

The Heart of Dixie actress’s advice to young girls who wish to be in her position of influence one day begins with discovering who you are, loving that person, and letting go of the “likes” on Instagram. “It doesn’t matter how many followers you have, how many people are on Facebook; none of that is a measure of who you are as a human being,” she stresses. “It has nothing to do with anything. It is all an illusion.”

“Write down what your strengths are, write down what your weaknesses are, and then write down what you want to improve on, and then take the steps to get there. But first and foremost, you have to understand to learn to love yourself because that’s the most important gift that you could ever give yourself in regards to success.”

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