The Technology Behind Karolina Kurkova’s Marchesa x IBM Met Gala Gown Will Blow Your Mind

This is some serious nerd talk.

Karolina Kurkova brought nerdcore to the technology-themed 2016 Met Gala with her floral Marchesa “Cognitive Dress” that was embedded with IBM’s Watson technology. The gown’s 150 LED lights were designed to recognize five key emotions including joy, passion, excitement, encouragement and curiosity — reactions chosen by the designers — and expressed them through psychologically coinciding colors using IBM’s Cognitive Color Tool.

Kurkova encouraged her fans to react to her dress on social media so that the Watson technology could illuminate with the tweets and comments that mentioned #MetGala and #CognitiveDress.

A photo posted by Marchesa (@marchesafashion) on


Launch the gallery at the top of the page to view more photos of her stunning gown.