WATCH: Adele Twirls in New Music Video Amid Rumors of Epic Sony Deal
Her first single off 25, “Hello,” broke Vevo records as the most-viewed video within the first 24 hours, and currently has a billion and a half views. Just 12 hours in, and “Send My Love (To Your New Lover)” already has over a million views.
Adele’s undeniable musical success is paying off: she was one of the big winners at last night’s Billboard Music Awards, taking home five awards including the night’s biggest prize, Top Artist. And now reports suggest the “Set Fire to the Rain” singer is negotiating the biggest record deal for a British artist in history.
The Guardian reports:
Adele is reportedly due to sign a deal with Sony Music for £90m, the biggest in history for a British musician. If true, it will double the singer’s current fortune, which is estimated to be at £85m.
A Sony Music source told The Sun, “We’ve secured Adele, who’s without doubt the biggest music star in a generation. This is massive.
“Adele’s deal with her original label, XL, expired and we’d an existing relationship with her in America. The deal is being worked on by our Columbia label in the US, but is worth £90million and gives Sony the rights to release her future music exclusively around the world.”
Her £90m deal would be bigger than the £80m EMI paid to secure Robbie Williams in 2002, and would beat Whitney Houston’s £70m deal with Arista in 2001, making it the biggest deal for a female artist in history.
A rep for Adele told The Guardian they had no comment on the deal.