Bella Hadid, the New Face of Dior Beauty, Walks Dior Cruise with The Weeknd in Tow

Let the real boss take charge, Abel.

After announcing that she is the new ambassador of Dior Beauty, Bella Hadid walked the Dior Cruise 2017 show at London’s Blenheim Palace on Tuesday (May 31) with her boyfriend, The Weeknd, in the audience in addition to a slew of celebrity guests.

“So beyond excited to announce that I am the new ambassador and face for @DiorMakeup !!!” wrote Hadid in the caption of the Instagram photo below. “What a dream come true.”

A photo posted by Bella Hadid (@bellahadid) on


Hadid’s duties of being the brand’s ambassador include starring in a digital series called “Dior Makeup Live with Bella Hadid” where she will share her favorite beauty products from the brand, with the first video debuting on June 6.

Guests of Dior Cruise, including Emma Roberts and Kate Mara, were transported to the venue via The Dior Express train, on which they were provided tea service by servers dressed in the designer’s apparel.


Launch the gallery at the top of the page to view more photos from the show, and watch a clip from the finale walk in the Instagram video below.