Why Andy Samberg’s ‘Popstar’ Flopped Over the Weekend
We’re trying to figure out why the SNL alums’ new music parody bit the dust over the weekend.
The new comedy Popstar: Never Stop Never Stopping had a rough opening weekend at the U.S. box office despite positive reviews and a star-studded cast. It only managed to recoup $4.8 million off of a $21 million budget, according to Variety. So what went wrong?
The new parody features Andy Samberg as a Justin Bieber-esque pop performer attempting to rescue his tumbling music career by reuniting his rap trio The Style Boyz (naturally comprised of Samberg’s Lonely Island collaborators Akiva Schaffer and Jorma Taccone).
The Lonely Island has made a name for themselves with viral videos for their comedic tracks like “I’m on a Boat,” “Motherlover” and “Dick in a Box.” Perhaps the audience for these brief, shareable videos doesn’t translate to moviegoers. Regardless, the parody’s backers believe a film like this has the potential to earn cult classic status with time.
“Films like this can have a long tail through the revenue chains,” said Nick Carpou, Universal’s domestic distribution head. “The story’s not been told on Popstar.”
It’s also worth mentioning that Popstar finished after the new Ninja Turtles sequel, the Alice in Wonderland sequel and the X-Men sequel in the box office rankings. Despite the fact that all three follow-ups received lower scores on Metacritic than Popstar, it appears familiarity trumps quality at the multiplex.