Will Smith Apologizes for Making Fans Watch ‘Wild Wild West’
Will Smith got candid about his career during a Cannes Lions panel yesterday (June. 21, 2016), even revealing what he thinks was his lowest point.
“I had so much success that I started to taste global blood, and my focus shifted from my artistry to winning,” he admitted to the audience, Us Weekly reports. “I wanted to win and be the biggest movie star, and what happened was there was a lag — around Wild Wild West time — I found myself promoting something because I wanted to win versus promoting something because I believed in it.”
Despite the fact that the 1999 film did relatively well at the box office, Smith revealed his heart wasn’t into the project, something he says actors can’t get away with in 2016.
“Smoke and mirrors in marketing and sales is over,” he said. “People are going to know really quickly and globally whether a product keeps its promises. I consider myself a marketer. My career has been strictly being able to sell my products globally, and it’s now in the hands of fans. I have to be in tune with their needs and not trick them into going to see Wild Wild West.”