Here’s Your First Look at Pia Mia’s Material Girl Campaign
Shot at the iconic Madonna Inn in San Luis Obispo, Calif., the freshly released visuals shows the singer slash Kylie Jenner’s BFF modeling pieces from the collection. Pia Mia has also been named the label’s first-ever Fashion Director.
“Pia Mia embodies the true spirit of a material girl — she isn’t afraid to take risks with fashion and has a look all her own,” Madonna says in a statement. “I’m excited for Material Girl fans around the world to see Pia’s influence on the collection.”
“I am thrilled and humbled to have been selected by Madonna to be a part of Material Girl. To be associated with the icon and legend that she is, is a true honor. I love working with Material Girl and being a part of something Madonna created,” Pia Mia adds. “Working with Material Girl has been an opportunity to be involved in all aspects of the line — helping to formulate a direction and a vibe, to have my voice heard and my vision seen.”
She continues, “For the fall campaign, I styled and accessorized the collection, choose the photographer and decide which rooms at the Madonna Inn to utilize for which outfits. It’s important to me for everything I do to be true to who I am and I feel like this campaign is definitely that.”
Pia Mia also stars in a mini docu-series created in partnership with StyleHaul and will have a hand in designing the Spring 2017 collection.
For now, check out her campaign — below!