Gwyneth Paltrow Is Ready to Distance Herself from goop
Paltrow, who gave birth to goop in 2008 as a weekly newsletter, revealed plans to distance herself from the brand to allow it to grow at the 2016 Sage Summit in Chicago.
“In order to build the brand I want to build, its scalability is limited if I connect to it,” said Paltrow. “So I always think: ‘How can I grow the brand? How can I separate myself from the brand?’ and I think it’s going to be more its own brand.”
“My dream is that one day no one will remember that I had anything to do with it,” Paltrow concluded, describing her run with goop as “an amazing journey.”
Paltrow currently employs 12 team members, who work in a converted barn in California.
[h/t: The Guardian]