Please Enjoy These Photos of Cristiano Ronaldo’s Bulge

Cristiano Ronaldo is stripping down again for his sixth underwear collection with CR7. Looking as buff as always, the soccer star flaunts his rock hard abs — and, since this is an ad for boxer briefs, his bulge — for the label’s latest advert campaign.

“I wanted to put my favorite new designs in the spotlight for this campaign, which is all about celebrating the confidence that great underwear can give you. I want my designs to give people confidence, to make them both look and feel great,” he says in the press release. “Underwear is the first thing you put on in the morning, so it’s the foundation to feeling your best.”

He adds, “I always feel good when I’m wearing great underwear — it’s a confidence boost.”

We’ll say! He looks pretty damn good wearing underwear, too. Click through the gallery above for shots from his shoot.