WATCH: Frank Ocean Releases His First Music Video ‘Nikes’ from New Album
The video is acid-trippy, to say the least, with images of self-immolation, gorgeous women (in varying forms of semi-NSFW nudity), rain, glitter — and a rapping Chihuahua. It reminds you a little of Beyonce’s Lemonade style, very esoteric and haunting.
Ocean also sings in two speeds, one fast, one slow, and then finally we hear his own sweet voice. Watch above!
According to Rolling Stone, Endless is a separate project from his new album, which will release through Apple over the weekend. It’s reported that Ocean has exchanged the title Boys Don’t Cry in favor of an alternate title that we will soon come to know in the upcoming days.
So while we wait on bated breath, you can stream Endless here.