Slack Chat: Our Staff’s Predictions for the 2016 MTV VMAs
Here’s how it went down.
Welcome guys! Let’s get to talking about the 2016 MTV VMAs in all of their “artful” glory. How about we start with our feelings on the nominations that rolled out a few weeks ago. Was anyone pleasantly surprised by someone who was nominated in that you didn’t think that they would pull through?
I was glad that Troye Sivan got a nomination for Blue Neighbourhood Trilogy – even though the nomination was in the Breakthrough Long Form Video category. Didn’t think he would be nominated at all.
For me, there were really not a lot of surprises. I am glad they honored Beyoncé’s “Lemonade” in the grand way they did. That wasn’t necessarily a given, at least not on that scale. Otherwise, I think the nominations reflect the last year of popular music so accurately it’s almost boring. All of the big names are there: Adele, Bieber, Rihanna, Drake, Kanye. All deserved, just not a lot of surprises.
Agreed with Matt. All of the big names were there, which makes sense because they all had huge years, there wasn’t really a lot of room for newbies or surprises this round.
I agree with Matt. There were no surprises for me. I’m glad Desiigner got some recognition. He needed some credit for changing the way we all say panda.
Did it come to anyone’s surprise that Taylor Swift didn’t receive a nod at all?
Yes and no. She apparently has become even too saturated for MTV to recognize her work. The right people were nominated over Taylor Swift and her moment last year.
Not really. After “Bad Blood” she didn’t release any more videos that deserved a spotlight in my opinion. Taylor had last year, this is Beyoncé’s year. Well, Beyoncé and Adele.
Yes and no. Mostly no. You would have thought, after her big night at the VMAs last year and her big year in general, they would have chucked her *something*, at least as a way of enticing her to show up. That said, she released three videos since the last VMAs cutoff, and they were all atrocious. Were they going to nominate her for the whitewashing mess that was “Wildest Dreams,” especially after her racially-tinged controversy with Nicki Minaj last year? No. The “Out of the Woods” video was too literal and boring, and it made no impact. The “New Romantics” video was the lowest form of all music videos: the live concert footage monstrosity. So I don’t think she was snubbed in any way, shape or form.
Agreed. Taylor stole the show last year. It’s Beyoncé’s time now.
Not really. I feel like 1989 has lost all of its steam now that the tour is over (and there are no more “surprise guests” for everyone to write about). Besides, the aforementioned big names — Adele, Beyoncé, Rihanna, etc. — all released something way more interesting this year, so it’s about time we recognize someone else for their work.
Even without a nomination, though, Taylor’s presence will still be felt: after all, her naked doppelgänger does make an appearance in Kanye Wests’s nominated “Famous” video, so perhaps she should count that as a win for her brand.
Absolutely. Her attendance will drive countless headlines.
Exactly, which leads me to the topic that I wanted to get out of the way early in the chat so that we can check it off of the list of Feuds We Want to Stop Talking About But Are Morally Obligated to Discuss as Entertainment Writers: Do you think that Taylor will still show up given that Kanye West is nominated for Video of the Year?
I think she’s going to skip out on the awards. I don’t event think a Hiddleswift appearance will happen unless her thirst needs quenching by then.
There’s a part of me that thinks she’ll drag Tom Hiddleston out so they can make their red carpet debut as Pop Culture’s Most Annoying Power Couple because that would be sooooooo Taylor. But given the climate, she might be wise to stay away for a year, let people miss her a bit.
That’s exactly why she’s not going to go. She’ll be bombarded with Kanye questions and she won’t have enough time to formulate the perfect response. She’s going to wait for the cover of Vogue before she fully addresses the Snapchat debacle because she has so much more to say than that Instagram message
I think she’ll skip the VMAs, too. Although she might have something up her sleeve, so I wouldn’t put it past her to show up and spark some controversy.
I predict she’ll stay away from all red carpets until then unless she goes to a premiere with Tom and then she can use the “this night is about him” excuse
It’ll be incredibly stupid if she does. If she were to show up, it’ll essentially be pulling a Kanye on Kanye by stealing someone else’s spotlight. If she wants to shed this “snake” image the #TaylorSwiftIsOverParty has branded her, she’ll stay far away from the show. (Maybe ask Tom Hiddleston to take you on another vacation, Tay?)
Not to mention, her #squad is kind of all over the place these days.
There’s really no reason for her to show up. She’s not nominated. She and Kanye JUST “made up” on the stage last year. There is nowhere for their narrative to go that wouldn’t be forced and hurt both of them.
I happen to agree. Unless there’s another wall of white roses made in the shape of a snake sent over from Kim, we’re stuck in a Swift stalemate for now. With that, let’s end this narrative and move onto the fashion. Last year, Miley Cyrus did the impossible by switching up her outfits for almost every segment. Not to mention, Blac Chyna and Amber Rose offered pretty loud statements with their red carpet choices as well. Who do you think will be the sartorial daredevil this year?
My best bet is Rihanna. I mean… it’s Rihanna.
I pray Drake and Rihanna show up together.
Adele is going to have a JLo red carpet Grammy moment! Kidding of course. I’d love to see Beyoncé do something daring.
Kim will probably show up in something that shows off every part of her post-baby body.
I’ll say Kim Kardashian. Because even when nothing is about her, it’s about her.
Wearing Balmain, of course.
Will all the Kardashian/Jenner’s in attendance wear the same colored clothing?
I think Beyoncé and Rihanna will show up wearing something eye-catching and meme-worthy, though probably not outrageous or too out-there. If Gaga attends, as it is rumored she will, and launches the #LG5 era with a performance, I imagine she will use the VMAs red carpet platform as a way of announcing her return to avant-garde fashion.
Michael, to answer your question: Of course the Kardashians will color coordinate under Kanye’s artistic direction.
I just hope they all wearing the same colored wigs as well.
Dystopian grays and tans.
I hope they all get stuck in traffic and aren’t able to make it.
Okay, onto the nominees. We are going to take an informal vote. I am going to list the contenders for each category. Please “react” using the tool that appears when you hover over the text with the artist that you think will win.
Video of the Year:
Adele – “Hello”
Beyonce – “Formation”
Drake – “Hotline Bling”
Justin Bieber – “Sorry”
Kanye West – “Famous”
So it appears that almost everyone has chosen Beyoncé as their leader. Michael has chosen Drake for “Hotline Bling” with a definitive wine glass. Michael, please state the reasoning behind your choice.
I just think this will be the one “upset” of the night – people are going to expect Adele and Beyoncé to win. Plus, everyone wants to see Drake do his little dance when he wins.
That would be pretty special. Okay, now let’s elect the Best Female Video. Same rules.
Best Female Video of the Year
Adele – “Hello”
Beyoncé – “Hold Up”
It seems that there’s a divide between Adele and Beyoncé on this one.
It’s one of the hardest categories to call because I think there is this consensus that both Beyoncé and Adele are great, that a lot of the night’s big wins are a Beyoncé lock, and that Adele should win SOMETHING, so maybe this? And she might. She has a shot, for sure. I just think, despite its initial popularity, the “Hello” video kind of came and went, whereas all of “Lemonade,” and especially “Hold Up,” are fresher and remain more culturally relevant and exciting.
As we’ve discussed with our friends at Idolator before, Beyoncé and Adele have dominated the pop world by far with the release of their respective albums. Waiting on you Gaga! Final voting category.
Best Male Video of the Year
Drake – “Hotline Bling”
For the record, I just found out today that Bryson Tiller is not a country artist.
Way to ruin that one, Scott! (JK love ya bud!)
Scott, defend your case.
Although “Hotline Bling” is colorful and fun, I think Weeknd killed it. But honestly, Drake has it…
A true consensus!
And one final question for all: If you had to create a new VMAs award category for music videos, what would it be? (I’m putting on my James Lipton voice for that one, just FYI)
The Best Upstaging of a Lead Performer in a Music Video
Most Controversial Video — and gladly give it to Kanye West.
Best Art Imitating Life Video Award
My two ideas are Best Flop Video as a way to highlight the lesser pop stars (your Demis, your Shawn Mendeses) and get their fans to tune in while also not really letting them detract from the normal categories / real talents AND Best Game Changer Video to honor a video that pushed the rules, inspired other videos, was somehow innovative, etc. Obviously that would be another award Bey would take this year. But in general, it seems there is at least one video per year that sets the tone for other popular videos.
Mine might be Most Overt Product Sponsorship.
/giphy katy perry dark horse cheetos
/giphy britney spears make me eos lip balm
Every video with a Beats by Dre pill speaker
Haha, see! Already a slew of nominees. Well thank you all for your predictions and may your votes be cast into the skies
Thanks and Praise Be(y)!