WATCH: Nike Calls Serena Williams the ‘Greatest Athlete Ever’ in New Ad

Nike thinks Serena Williams is one of the greatest athletes of all time — regardless of her gender.

As the tennis star competes in the U.S. Open, the company released a new ad on Thursday (Sept. 1, 2016) as part of their “Unlimited Greatness” campaign. The minute-long video pays homage to the greatness that is Serena Williams.

The ad seems to be a reference to a recent interview involving a reporter asking Williams how it felt to be “one of the greatest female athletes of all time.” Her response? “I prefer the word ‘one of the greatest athletes of all time,'” which earned praise from fans

In it, words such as Compton, sister, injured, and legend appear on the screen, documenting all the highs and lows in Williams’ life thus far. Then at the very end of the ad, the words “greatest female athlete ever” appear for a brief moment before “female” is removed.

Nike has also put up the message throughout New York City.

Watch the riveting ad above.