The New ‘Fifty Shades Darker’ Trailer Surpassed ‘Star Wars’ for Most Views in 24 Hours
Fifty Shades fans watched the first full preview of the series’ second installment 114 million times in its first day on all digital platforms after it was published at 8 a.m. PST on Tuesday, Sept. 13, 2016. The Hollywood Reporter notes that it received over 2.5 million views on the Fifty Shades Facebook page alone. This out-ranks Star Wars: The Force Awakens, whose trailer previously racked up the most views in a 24-hour period with a count of 112 million.
The majority of Fifty Shades Darker’s views came from over 32 international markets for a total of 74.6 million plays while North America lagged behind with only 39.4 million.
Continue to procrastinate on filing expense reports, writing that book, or calling your mother by watching the trailer below thrice again. Fifty Shades Darker, featuring Jamie Dornan and Dakota Johnson, hits theaters on Feb. 10, 2017.
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