Beyoncé Releases Her New Ivy Park Activewear Collection with Cool New Ad

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Beyoncé wants you to get in formation and start bending your body – in her stylish Ivy Park activewear, of course.

She officially released the Fall 2016 collection, posting some Instagram shots on Thursday (Sept. 29, 2016), along with a visually alerting ad.

With Queen Bey doing back bends and footage from her Formation Tour, the superstar says, “I stretch my body out like the horizon. I teach my body everyday that I can go a little further. I know my body can learn to bend and not break. I know what it’s capable of — I’ve seen it perform miracles.”  There are also glimpses of her husband Jay Z, daughter Blue Ivy.

@weareivypark AW16 collection.

A video posted by Beyoncé (@beyonce) on

Beyoncé also added, “When I’m about to give up, I picture that one person I love more than anyone — I picture them wherever they are in the world and I imagine myself running towards them. I see their face and they’re smiling and cheering and they’re so proud of me. They’re shouting my name and I make it to the end. I push past the pain and I find love.”

A photo posted by Beyoncé (@beyonce) on

You can shop for the Ivy Park at Nordstrom, Top Shop, Zalando and Net-a-Porter.

Tags: Beyonce, Ivy Park
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