Guess Who Tops Forbes’ Highest-Paid Women in Music List?
Most of that chunk of change came from her 1989 Tour, which grossed over a quarter of a billion dollars overall, and $200 million in North America alone, a new record. Swift also raked it in with three million album sales and for promoting brands like Keds, Diet Coke and Apple.
Entertainment attorney Lori Landew of Fox Rothschild explained to Forbes Swift’s mass appeal.“She has been building her fan base for years, and that fan base crosses multiple market segments. It’s this ability to appeal to younger and older audiences, and those in between, that makes Taylor such a sure bet with both concert promoters and brands who want to affiliate with her and with the community she has cultivated.”
Rihanna was fourth with $75 million, which not only came from her music but also her endorsement deals with Dior, Puma, Samsung and Stance. Beyoncé rounds out the top five with $54 million, which came mostly from her Formation tour.