Kendall Jenner Slips Into Sexy Lingerie for New La Perla Campaign

Kendall Jenner strips down in her new campaign for La Perla.

As the newest face of the lingerie company, the 21-year-old joins Isabeli Fontana and Liu Wen to model the new Spring and Summer 2017 collection. Shot by famed photographer Steven Klein, the campaign features shattered glass and bras bursting into flame as a way to highlight “the liberation of every woman from the need to suffer for beauty,” according to the press release.

CREDIT: Steven Klein

Jenner is said to have been personally selected by La Perla’s creative director, Julia Haart, for the project. “Kendall’s contemporary charisma adds an unmistakable touch to every garment, simultaneously highlighting the modernity and the relaxed, self-assured elegance of each piece she wears,” a statement from the brand reads.

However, Jenner isn’t the only one in her family to be a fan of the label. In September, Kim Kardashian revealed that she loves their structured pieces like La Perla Aurore Balconette Bra and La Perla Aurore Briefs, while sister Khloé Kardashian favors their classic see-through looks like the La Perla Morgane Bodysuit.

CREDIT: Steven Klein