Alicia Silverstone Goes Nude for PETA Billboard

Alicia Silverstone has become the latest celebrity to bare it all for a PETA ad campaign. Check out her new billboard, appearing just outside New York City’s Times Square, below.

Later this week, the intersection of 40th Street and Eighth Avenue will be home to a new massive billboard featuring Silverstone standing naked in a field, clutching a sheep mask. “I’d rather go naked than wear wool,” reads the ad. The slogan “wear vegan” is written along the bottom of the billboard.

CREDIT: Photo by Brian Bowen Smith/PETA

Silverstone herself is a longtime vegan and animal advocate who has also given up leather and down, according to PETA. She says that sheep are often harmed in the sheering process.

“They get very seriously wounded, and there’s no care for them when they’re wounded. It’s just move on to the next,” she says.

Silverstone is the latest in a long list of celebrities who have gone naked for PETA’s ad campaign. Previous participants include Eva Mendes, Taraji P. Henson, Penelope Cruz, Elisabetta Canalis and Olivia Munn, whose ad can be seen in the gallery above.