Taylor Swift Launches Her Own Video Channel for DirecTV and AT&T
Taylor Swift is launching an exclusive video-on-demand service for DirecTV and AT&T so she can share all kinds of fun things with fans.
Called Taylor Swift Now, Variety reports it consists of 13 themed chapters and includes videos, concert performances, behind-the-scenes footage and more from her archives.
All the content has been hand-picked by the singer. In one video, for example, Swift speaks about the people who have been there for her from the start of her career, and in another she shows the times she has surprised her fans with something special. AT&T said Taylor Swift Now will regularly add new videos and special chapters on a weekly basis.
Under the deal, she will also headline the DirecTV Super Saturday Night in Houston on Feb. 4, on the eve of Super Bowl 51. Portions of that concert will air on Taylor Swift Now at a later date.
The Taylor Swift Now channel is available on the recently launched DirecTV Now internet-streaming TV service, DirecTV satellite (on channel 1113) and AT&T U-verse (channel 1501). In addition, the content will be available through those platforms’ apps for mobile streaming.
Oh, and a happy 27th birthday shout-out to Taylor!