Blue Ivy to Launch Her Own Fragrance and Hair Products Line
Bey’s company has already filed legal documents to trademark the name Blue Ivy Carter for future commercial use. According to the legal docs, a line of Blue-based products are already in the works.
The legal docs requesting the trademark reveal that the line will carry anything from “hair care to clothing, mobile devices to video games, and more.” If this news sounds familiar, it’s because it is. Back in 2012 when Blue Ivy was a newborn herself, the mother tried to create a perfume scent for her daughter but failed when she learned the name was already taken. This time around, the pop star queen will add “Carter” to the end of the trademark.