Madonna Wants to Remind You that She Had a Falling-Out with Pepsi First
Hell hath no fury like a Pepsi spokesperson scorned, as evidenced by Madonna’s resentment that lingers 20 years after her controversy with the brand.
After Pepsi pulled its tone deaf ad featuring Kendall Jenner on Wednesday (Apr. 5, 2017) that was widely criticized for appropriating the Black Lives Matter protest and trivializing the magnitude of police violence, Madonna took to social media to remind her followers of her moment of Pepsi uncoupling by sharing this photo of her dressed in red and holding a can of Coke at the 1999 Grammys.
The soft drink company pulled funding for her 1989 tour and ad campaign after her “Like a Prayer” video was condemned by religious groups and the Vatican. Pepsi allowed her to keep her $5 million advance after the ad was pulled.
Madonna shared a clip from the video on social media in the post that preceded her Coke reminder. “When you wake up and realize that Shit just really doesn’t make sense!,” she wrote in the caption of the post below. “Side Note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint! #ironic”
Pepsi issued a statement after it decided to pull the ad on Wednesday in which they apologized to Jenner.
“Pepsi was trying to project a global message of unity, peace and understanding,” the company said. “Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”