Jessica Simpson Reveals the Exceptionally Personal Inspiration Behind Her Body-Positive Denim Line

Jessica Simpson’s motivation to create a denim line that’s inclusive of all body shapes and sizes came from her personal story.

Simpson spoke with Tracy Smith for CBS Sunday Morning about the founding tenets of the Jessica Simpson Collection, which launched in 2006.

“It’s very important for me to let every woman feel included,” Simpson explained. “Like, every person needs to feel included. If I make a shirt, I’m going to make sure every size is available. Because I have been every size, trust me.”

Her denim line is reportedly a billion-dollar-a-year business, and Simpson says she can’t figure out why.

“People are shocked that they like my brand. Maybe ’cause it’s not that expensive? Or maybe because I was a cheesy pop star back in the day,” Simpson laughed. “I have no idea.”

Simpson has previously spoken out about her struggle with body image under the limelight. The former Weight Watchers spokeswoman once told Women’s Health in an interview, “Media scrutiny sucks.”

“I can’t sit here and say I don’t notice it,” she continued. “I will never understand why people take someone down for what you look like, If I had a character flaw, take me down. But a body flaw? That’s not important.”

Simpson’s interview on CBS Sunday Morning will air on May 21 at 9 a.m. EST.