WATCH: This Is How Kim Kardashian Does Her Makeup
Fans have been dying to know how Kim Kardashian’s contouring secret for years. Now, the veil has been lifted.
To celebrate the release of her first-ever solo makeup line, the reality star took to her app to walk fans through how she puts on her makeup.
In a video tutorial, Kim contours her face using just her $48 Creme Contour & Highlight Kit. According to her, you can achieve this look everyday in under five minutes.
“My theory with contour is I always go in like a 3 [shape],” she said, adding her new product can be used as a lip liner, eye shadow and eye liner. “When I’m doing makeup myself, I always use bronzer as shadow. It gives you exactly a warm feeling … so you look alive.”
In true “break the internet” fashion, Women’s Wear Daily reports KKW Beauty is estimated to make an approximately $14.4 million in less than five minutes of its debut, selling out the 300,000 contour kits they have in stock. The estimated sum was calculated using numbers from the sale of Kim’s recent collaboration with Kylie Cosmetics, which generated $13.5 million by selling out 300,000 lip kits priced at $45 each.
“A lot of my stuff is going to be for skin,” she told WWD. “[I’m] trying to mirror skin care with makeup.”