the-biz

Avril Lavigne Becoming an Industry

by celebuzz on Jun. 6, 2008 07:36 AM / 9 Comments

Snarly mini-Canadian Avril Lavigne is lending her name to a line of products to get you smelling good. She has inked a deal with Proctor & Gamble's Prestige Products to release a fragrance in the fall of 2009, and it could be the first of many.

According to E! Online, Avril said she's happy "to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process, and I am looking forward to sharing it with everyone."

No word on the name of the line, but this past December, Mrs. Deryck Whibley applied for a patent on her own name with the U.S. Patent and Trademark Office.

The patent application reveals Avril is considering a partnership with Wal-Mart and eventually extending the products to include "fragrances and perfumery, aftershave, preshave, bath oil, bath soap, shower gel, body shampoo, deodorant for personal use, tissues impregnated with cosmetic lotions, bath crystals, bath milks, dusting powder, body lotion, body splash, body cream, hand lotion and talc."

Wonder if the labels will bear the image of an upraised middle finger, as Avril isn't exactly known for her congeniality.

Quotables /

“Pop rocker Avril Lavigne has struck a licensing deal with Procter & Gamble Prestige Products to launch her very first fragrance in 2009, reports "WWD."

“Young teenage girls really aspire to Avril and love everything about her,” said Heike Hindenlang, global marketing director for Procter & Gamble Prestige Products. “We think we can reach out to new consumers with her scents. It’s about finding which brands appeal to young consumers and [which] fashion and celebrities are resonant with them.””

Just Jared

“Avril Lavigne was spotted out at L.A. hotspot Villa. Nothing out of the ordinary, except the singer recently canceled eight concert dates of her tour that has shows scheduled in the United States, Canada, and Europe through August.

A bad case of laryngitis was cited as the cause of the cancellations. Avril wrote on her Website, "I have been sick this whole tour, and now I have lost my voice. I have never canceled a show in my whole career and just had to for the first time ever. This sux!"

Some of the dates canceled were in late April, but one of the more recent shows was scheduled for May 10 in Everett, Washington. Originally the concert was said to be postponed, but according to a spokeswoman from Live Nation they could not change the tour to make up the missed shows.

How odd to see her out partying just a week later. Anyone else thinking ticket sales might have been an issue?”

Socialite Life

“Lourdes Leon, the 11-year-old daughter of Madonna, brings along a few friends as she cheers on her favorite pop rocker, Avril Lavigne, at a concert held at the O2 in London on Wednesday.

Madonna is currently gearing up for her Sticky and Sweet concert tour, which kicked off in August in Cardiff, Wales. Her latest album, Hard Candy, topped the charts at No. 1 in April.”

Just Jared

Tell Us / Is Avril a sell-out or just savvy?

Next Story / Oh, Becks? Check, Please!

Also In The-biz /

Comments / 1-9 of 9

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flirtyfabulous 1 yr 5 mos ago
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If anyone can pull of the raccoon look, it's Avril.
mynameisearl 1 yr 5 mos ago
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does SHE actually help "create the fragrance"? tacking her name onto a fragrance is taking credit for an invention of a perfume that she did not lift a finger doing.
mraniston 1 yr 5 mos ago
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i hope this stuff tanks- i'm not a huge fan of her and her "punk rock" image. what a poser!
blondebomb33 1 yr 5 mos ago
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I think we've all had enough of the pink strip running through her hair... TACKY
hispanicatthedisco 1 yr 5 mos ago
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Smells like teen spirit.
ballier88 1 yr 5 mos ago
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dude...shes hot and unique! i like the pink hair
lisatee 1 yr 5 mos ago
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wait a minute, she's still doing stuff?
hwoodhills 1 yr 5 mos ago
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Is this not the same "punk rocker renegade" who loudly proclaimed that she wasn't part of all that crap during her debut a few years back? - When the mighty dollar screams things become a lot less "Complicated."
dayodieknowsore 1 yr 5 mos ago
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^^ apparently so, hwoodhills. do you also remember when she said she was never going to wear a skirt?
i called bs back then but nobody listened to me.