Museum-goer Brad Pitt is lending his hand to an ad campaign for Kiehl’s Since 1851′s new eco-friendly body wash, reports E!.

And who doesn’t want to intimately lather up while thinking of Brad Pitt and saving the environment at the same time?

All the proceeds from Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser will go to the newly launched JPF Eco Systems, a nonprofit organization started by Pitt and Kiehl’s to “minimize impact on the environment through thoughtful design.” The actor’s handwriting will appear on the bottle.

The $16.95 all-natural product, shipped in recyclable packaging, hits shelves in October.

That’s the same month Brad begins work on Quentin Tarantino‘s Inglorious Bastards, which stars the equally-green-minded Leonardo DiCaprio.

• Video
• Images
• Web

More Video Results »

Hulu
Access Hollywood: Brad Pitt's 'The Tree of Life,' LA Premiere

Hulu
Access Hollywood: 2011 Toronto Film Festival: Brad Pitt's ...

Hulu
TMZ on TV: Brad Pitt Talks

Brad Pitt by ~JohnnySasaki20 on deviantART

Brad Pitt - Brad Pitt Photo (3862496) - Fanpop

Brad Pitt

Brad Pitt moves from onscreen to behind-the-scenes
Never content to be just another Hollywood hunk, Brad Pitt these days is not just one of America's most bankable film stars but also a sought-after and influential movie producer. Pitt and his life partner Angelina Jolie are Hollywood's gilded first couple ...