They’re not even a month old, but Brad Pitt and Angelina Jolie‘s twins Knox and Vivienne are already earning their keep.

People magazine features the new arrivals on the cover of their latest issue, the result of a tabloid bidding war that fetched a reported $10 million to $15 million. (Worldwide publishing rights go to British publication Hello. The ever-altruistic parents are donating the money to charity, of course.)

In addition to the gargantuan paycheck, People will also have to abandon use of the phrase “Brangelina” to describe the celebrity couple, if earlier reports are to be believed.

Oh well, those clever magazine editors will surely come up with another nickname. In the meantime, you can call Knox and Vivienne “extremely valuable.”

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