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Christian Bale Milks It in 'Dark Knight' Promotion

by celebuzz on May. 28, 2008 11:26 AM / 3 Comments
Christian Bale Milks It in 'Dark Knight' Promotion

Holy lame-ass cross-promotions, Batman!

In the most questionable "Got Milk?" ad since, well, the last one, Christian Bale is seen posing in his Batman costume with an innuendo-laden milk mustache, looking all butch while hovering over the caption, "Others reload. Batman refuels."

Right. "Refuels." Is that what they're calling it now?

Sure, sure. The upcoming Dark Knight needs publicity. And milk helps, uh, build healthy bones. But it's difficult to imagine a supervillain encountering a Batman with a milk mustache and being vanquished by anything but his own debilitating laughter. 

And people wonder why kids are so screwed up these days...

Quotables /
“Billionaire by day, Caped Crusader by night!

Wearing the famous milk mustache for a second time, Batman’s Christian Bale from The Dark Knight is the latest hero to support the “Body by Milk” campaign, created to encourage teens to drink three glasses of lowfat or fat free milk everyday, eat right and be active to stay lean and healthy.

Batman’s ad copy reads: “Others reload. Batman refuels. Research suggests that milk’s unique mix of nutrients can help athletes recover after exercise. And its protein can help build muscle. So train hard and drink lowfat or fat free milk, because the Batmobile isn’t the only thing that needs to refuel.”

The ad launches on June 1. The Dark Knight opens everywhere on July 18.”
Just Jared
Next Story / Kim Kardashian Impostor Butts into the Action

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