Only a cross-over powerhouse like The Jonas Brothers could pull off a concert for kids at edgy LA music venue The Roxy.

And the boys did precisely that on Friday, where celebs and their families were treated to hits like “Lovebug,” and “Burnin’ Up,” followed by the 77Kids gift lounge where youngsters scored jeans and hoodies.

In attendance were the likes of Jenny McCarthy, Patricia Heaton, Melissa Joan Hart and Kris Jenner with Kim‘s younger sisters Kendal and Kylie Kardashian.

The concert will air for users and fans today at 3pm eastern at the official 77Kids website.

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