CoverGirl Helps You Get the Hunger Games Look By Draping You In Weird Feathers, Bits of Twine
When a big blockbuster barrels into theaters, it promises plenty of opportunities for cross-promotional advertising. Hannibal-inspired cutlery by Cutco, for instance, or Gravity Moon Boots™. But just because something can be done, that doesn't necessarily mean that it should. CoverGirl has released a Hunger Games campaign that features district-specific collections. How do you make a livestock-inspired look glamorous? CoverGirl!