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Expert: Lindsay Lohan’s Name Change Will Not Help Career

Is Lindsay Lohan trying to escape her negative reputation by changing her name – and, more importantly, would it work?

Dina Lohan announced to PopEater’s Rob Shuter that her daughter Lindsay will be dropping the “Lohan” from her name to escape her troubled past but branding expert Dan Schawbel tells Celebuzz that the…

| March 25, 2011 - 10:56 am

What’s Next for Charlie Sheen? Expert Weighs In

Charlie Sheen has been literally “winning” the news cycle for the past few weeks but will he be able to remain the internet’s favorite celeb once his viral appeal wears off? Celebuzz spoke with Dan Schawbel, a branding expert and author of Me 2.0, about how Charlie can rehab his image and not let the…

| March 10, 2011 - 10:23 am

Should Alex Pettyfer Soften Up His Image? Experts Weigh In

Could Alex Pettyfer’s new bad boy rep be hurting his Hollywood career?  Experts tell Celebuzz that the young actor better watch his behavior because a negative rep won’t do him any favors in the long run.

“Alex needs to clean up his act, control his rage, and re-brand himself to be less of…

| March 4, 2011 - 3:55 pm