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Watch Kevin Hart Hysterically Harass and Rap Battle Dave Franco Because of ‘Madden Season’

Leave it to funny men Dave Franco and Kevin Hart to promote your product and you’ll churn out nearly 2 million video streams in 24 hours.

EA Sports put that formula into action to advertise the latest incarnation of their Madden NFL video game series and the results are nothing short of astonishing

Jason Marshall | August 16, 2014 - 12:00 pm