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Scott Eastwood Suits Up For Hugo Boss, After Taking it Off for Instagram

Michael Prieve | June 6, 2014 - 5:30 pm

Hugo Boss’ creative director Jason Wu has tapped 28-year-old Scott Eastwood star in the brand’s fall 2014 campaign alongside Edie Campbell.

“The idea of Boss menswear is keeping up tradition. Scott is all about channeling old Hollywood,” Wu told about Clint Eastwood’s son. “I love how much he looks like his father,… More »

Gwynnie Joins Instagram, Goes Braless for Hugo Boss

Barbara DeFranco | October 3, 2013 - 8:30 pm

Because what the world really needs is more goop, Gwyneth Paltrow joined the world of instagram today. Oh, and because she is a very busy lady, she also filmed a sexy ad campaign for Hugo Boss. See her first instagram photo and all the revealing Hugo Boss pics. … More »

Liam Hemsworth and Josh Duhamel Bring The Hot to Hugo Boss Event

Barbara DeFranco | September 25, 2013 - 2:07 pm

Here’s a double dose of handsome for your hump day. New dad Josh Duhamel left Axl Jack at home with Fergie and Liam Hemsworth showed why he is done with Miley. You don’t twerk on Hugo Boss, my friend. … More »

Here’s the Nazi Joke That Got Russell Brand Kicked Out of the GQ Men of the Year Awards After-Party

Robert Kessler | September 9, 2013 - 10:30 am

Don’t invite Russell Brand to your party if you can’t handle a little controversy.

Brand was given the Oracle Award at last week’s GQ UK Men of the Year Awards, but reportedly barred from entering the after-party after making some jokes about the evening’s sponsor, and tailor to Adolf Hitler, Hugo Boss. … More »