No 3-D for Upcoming 'Harry Potter'
Muggle technology has failed 'Potter' fans, as Warner Bros. was unable to convert Harry Potter and the Deathly Hallows: Part 1 into 3-D in time for its November 19 release. The studio announced in a statement:
Despite everyone's best efforts, we were unable to convert the film in its entirety and meet the highest standards of quality.
Although 'Part 1' will only see a 2-D release, July 2011's 'Part 2' production is still on schedule to be released in 2-and-3-D.
Film industry experts are split as to the financial impact this will have on box office receipts. Some believe Warner Bros. blew a perfect opportunity to make $2-3 more per ticket, while others argue that lower ticket prices will encourage fans to see the next-to-last installment of the hugely successful franchise more than once.
One thing is for certain: if this film performs near the $933 million worldwide mark of its predecessor as it is expected, there is a large amount of money to be won or lost because of the lack of 3-D. For some context, How to Train Your Dragon made 68% of it's opening weekend money last March from 3-D and Imax screenings.