As the dry air starts to lead to dry skin, don’t be afraid to moisturize more than twice a day. “If the skin begins to feel tight, reapplying moisturizer midday will help to improve skin hydration,” said Dr. Badreshia-Bansal. She recommends looking for lotion that contains antioxidants, and grape seed oil to prevent water loss. Winter air can really suck moisture out of your skin, so use a heavier moisturizer than you normally would during the cooler months. Apply the moisturizer when your face is a bit damp as this allows the product to absorb better into the skin.