In 2006, T.I. made a cameo on Timberlake's smash hit "My Love." Then three years later, the rapper brought Timberlake on board for his single, "Dead and Gone." "I learned how to cater to a different audience," T.I. told MTV News. "To stay on a different demographic's mind. What Justin do, I don't do the same way as him, but I can accomplish the same things using a different approach."